Business Plan Essentials, its quality not quantity
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Find your Target Market
In new age business with social environments, analysis needs to not only of identified opportunities, perceived advantages, limitations and potential market threats, but also the social behaviours that compete with chance of achieving success.
The power of your Value Proposition Statement
A value proposition statement is often discussed in relation to marketing by describing the value that a product provides to a specific market segment. The ‘Value’ of a well thought out Value Proposition Statement goes well beyond simply marketing though.